Interesting to have a glimpse of what the actual carmakers think of the near future.

LA challenge - annual design competition between advanced design studios of the major auto brands.

This year participants: Honda R&D americas, Hyundai Design North America, Mercedes-Benz R&D North America, Mercedes Advanced Design Germany, Subaru Design Tokyo Studio, Mercedes-Benz Interior Design Studio Germany.

(2011)take a look at THE DESIGNS!

(2010)entries are HERE